![]() Along with alt texts and filenames, EXIF data and IPTC metadata are conducive tools that can help Google to comprehend your pictures. They anticipate to improve their artificial intelligence and to do so, they need assistance from SEO experts. Google is striving hard to facilitate the way of image searching through different methods. EXIF Data is a tool for Google to Fathom your Images: These pieces of data, obviously, are in-depth, more informative, and also enable a better understanding of your images. IPTC data embodies image title, caption, description, relevant keywords, location, etc. This is also conducive data and provides more valuable information about an image. Any other type of Image Metadata?Īpart from the EXIF data, there is another type of metadata used in the images known as IPTC metadata. These pieces of information besides being handy for users can also help you rank your site’s images. Based on the inputs from both these Google employees, we can advise you to embed the metadata in your photos while posting them on your websites. He added, “This is still the same as before”. Getting a straightforward answer from Google is pretty stiff but let’s hear what Google’s ex-head of the webspam team, Matt Cutts had to say about this issue way back in 2014.Īpart from that, another official from Google, John Mueller was asked on Twitter in 2017 whether there is any update with regards to the impact of EXIF data on Google’s image search results since Cutt’s response. This is definitely confusing and so the only way we are left with is, reaching out to Google themselves. But there is another group of webmasters differing with them. Some opine that if you embed metadata in images while posting them on your website, it helps in your site’s SEO or it enhances the visibility of images in Google search results. – How to View, Edit, and Remove EXIF data on iOSĮver wondered about the impact of EXIF data on image SEO? Does any of the above metadata affect Google ranking of images? Well, this question is a moot point as webmasters provide differing replies to this question. – How to View, Edit, and Remove EXIF data on Android – How to View, Edit, and Remove EXIF data on macOS – How to View, Edit, and Remove EXIF data on Windows – EXIF Data is a tool for Google to Fathom your Images These pieces of information are handy as you can know the exact camera and settings a photographer used for a mesmerizing photo. The information includes camera model, camera settings like shutter speed, ISO, and focal length, date, time, and place where the shot was captured, copyright information, etc. ![]() It encompasses the information stored in the image after the shot was taken and this information is known as metadata. Now, the question is, what is EXIF data? EXIF data stands for Exchangeable Image File Format data. You can review the data derived from your photos and make necessary tweaks in the data later down the line to polish your photography. If you intend to sharpen your photography knack, having holistic knowledge of the EXIF data of your photos is likely to help you. The term EXIF data sounds to be a bit complicated but if you are involved with photography, you might have heard about it.
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